December 20, 2012
We’re rather glad that the Mayan calendar was wrong and the world hasn’t ended, because it’s a beautiful sunny summer’s day here in New Zealand. We’re looking forward to spending more sunny days with family and friends, and enjoying barbeques and beaches over this Southern Hemisphere Christmas. We would like to wish everyone a wonderful and peaceful festive season.
Best wishes from everyone here at Alexander Rose, and see you in 2013!
November 13, 2012
Alexander Rose is waving ‘goodbye’ to the bustling cafés and vintage stores of Cuba Street, and saying ‘hello’ to the nightlife and tech of Allen Street.
We’re moving in with the fabulous team at Enspiral, which gives us access to some of the most innovative business practices and sharpest IT minds in the city. This also allows us to support and work more closely with some of the exciting start-ups that we’re currently involved with (more on them later!).
Our new office address is:
22 Allen Street
November 9, 2012
We are thrilled to announce that after a 3-way paid pitch, Alexander Rose has been appointed by Trilogy to undertake a packaging redesign for their entire range of natural skincare products.
(Our Creative Director, Philippa, is especially excited as she’s been a fan of their products for years!).
Trilogy is an Internationally renowned natural skincare brand. When Trilogy launched 10 years ago, it was a leader in the market, carving out a niche in the world of skincare. During that time, the product range expanded from 5 products in 2002 to over 40 products today. It now retails in 20 countries including the UK, USA, Japan and Australia.
In order to keep it’s market-leading status, Trilogy is undergoing a packaging revamp to differentiate itself from its’ many imitators and to clearly communicate the premium nature of its products.
Trilogy approached Alexander Rose because of our knowledge of and experience with International markets and brands. It has been a privilege to take a product range that has grown organically and to evaluate all 40 products simultaneously in order to consolidate the design into a cohesive family for a global market.
Expect to see new packaging on the shelves soon, and to hear more from us taking you behind the scenes of the project.
November 6, 2012
Often, small projects are every bit as satisfying as large ones.
Recently we completed an identity system for Godfrey Wiig – a consultancy run by Jessica Godfrey and Sven Wiig. Jessica is a marketing consultant specialising in coffee and artisan food, and Sven is an art director for the film and commercial industry.
With skill sets as diverse as these, we found a crossover in a reliance on the machine and industries driven by aesthetics. The dual identity (helping to keep costs low!) references mid-century modernism and the use of utilitarian black and white gives a nod to the hands-on process of both industries.
Note the seam of red running through the edge of the business cards!
October 19, 2011
We’re very excited to be working with the events team at Air New Zealand. Air New Zealand will be hosting an event at the iRB HSBC Wellington Sevens tournament in February 2012. We created digital invitations for the event that included this animation.
In the wake of extensive media coverage of the Rugby World Cup©, we wanted to stay away from traditional sports imagery and instead focus on how Wellington comes alive (some would say, goes a bit nuts!) while the tournament is on.
October 13, 2011
Have you been behind-the-scenes of the Get Fresh campaign for Caffe L’affare?
Shot by photographer Ross Brown, every month Dave and Aaron go on a new adventure. Check out the other ads in the series…
May The royal wedding (location: Shaky Isles, Britomart)
June Queen’s Birthday weekend, guest starring the very lovely and very glamorous Buckwheat (location: Rakinos, High Street, Auckland)
July Fairtrade fortnight (location: Next Door, Mt. Eden, Auckland)
August Ski season (location: Brioche, Shortland Street, Auckland)
September NZ Fashion Week – the beautifully tailored suits are supplied by Crane Brothers (location: Snapdragon, Viaduct Harbour, Auckland)
October Celebrating 1987 (location: Neighbourhood, Kingsland, Auckland)
September 15, 2011
We’re thrilled to be creating work for national carrier Air New Zealand. We’ll be helping them with branding and corporate communications around some key events that they are involved with. More to follow shortly…
September 1, 2011
Sometimes it seems as if every other person is a graphic designer. Despite this, we still maintain that truly talented designers are few and far between.
That’s why we were so excited to see the graduation portfolio of Emma Holder. The maturity of her beautifully considered typography belies her youth. She was an asset in our studio when Emma took up an intern position with us earlier this year and now we’re thrilled to see that she’s a finallist in New Zealands Best Awards.
Well done Emma!
You can see more of Emma’s work here.
UPDATE: Emma was awarded a silver pin in the Best Awards. A very well deserved win. And congratulations to all of the other winners.