Trilogy packaging design
November 9, 2012
We are thrilled to announce that after a 3-way paid pitch, Alexander Rose has been appointed by Trilogy to undertake a packaging redesign for their entire range of natural skincare products.
(Our Creative Director, Philippa, is especially excited as she’s been a fan of their products for years!).
Trilogy is an Internationally renowned natural skincare brand. When Trilogy launched 10 years ago, it was a leader in the market, carving out a niche in the world of skincare. During that time, the product range expanded from 5 products in 2002 to over 40 products today. It now retails in 20 countries including the UK, USA, Japan and Australia.
In order to keep it’s market-leading status, Trilogy is undergoing a packaging revamp to differentiate itself from its’ many imitators and to clearly communicate the premium nature of its products.
Trilogy approached Alexander Rose because of our knowledge of and experience with International markets and brands. It has been a privilege to take a product range that has grown organically and to evaluate all 40 products simultaneously in order to consolidate the design into a cohesive family for a global market.
Expect to see new packaging on the shelves soon, and to hear more from us taking you behind the scenes of the project.